A complete guide to creating professional audio descriptions for inclusive video experiences.
Understanding Audio Description
Audio description, also called video description or described video, is narration added to video content that describes important visual elements. It allows blind and visually impaired viewers to understand visual content through verbal descriptions.
When Audio Description is Needed
Videos with important visual information require audio description. This includes educational content, training videos, demonstrations, films and entertainment, marketing videos with visual storytelling, and any content where visuals convey meaning not in dialogue.
Creating Effective Audio Descriptions
Describe what is happening visually without interpreting. Use objective language. Fit descriptions into natural pauses in dialogue. Prioritize information most important to understanding. Include visual elements like on-screen text, scene changes, and character actions.
Technical Considerations
Standard audio description fits between dialogue. Extended audio description pauses video for longer descriptions. Production requires proper timing, professional voice talent, and quality audio mixing.
Best Practices
Write in present tense. Be concise but complete. Maintain appropriate pace. Use consistent terminology. Test with blind and visually impaired users.
Legal Requirements
Many jurisdictions require audio description for video content. Section 508 in the US, EN 301 549 in Europe, and various national laws mandate accessible video content.
Conclusion
Audio description transforms video content from exclusive to inclusive. Investment in quality audio description expands your audience while meeting accessibility requirements.